BIG PHARMA’S SEEDY SECRET HISTORY!
By Hans Ruesch
In the 30’s, Morris A. Bealle, a former city editor of the old Washington Times and Herald, was running a county seat newspaper, in which the local power company bought a large advertisement every week. This account took quite a lot of worry off Bealle’s shoulders when the bills came due.
But according to Bealle’s own story, one day the paper took up the cudgels for some of its readers that were being given poor service from the power company, and Morris Bealle received the dressing down of his life from the advertising agency which handled the power company’s account. They told him that any more such “stepping out of line” would result in the immediate cancellation not only of the advertising contract, but also of the gas company and the telephone company.
That’s when Bealle’s eyes were opened to the meaning…
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